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The Lead Domain is an Agent Data Platform (ADP): a data platform that feeds AI agents with personalized context about each lead. It stores, enriches, and serves data. It does not make business decisions, send messages, or manage conversations.

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Core Concepts

Identity Resolution

Cross-channel identity via ChannelIdentity, multi-tenancy, and how leads are resolved.

Architecture

Event-driven architecture, Lambdas, ingestion flow, and database strategy.

Events

Inbound contract from Webhook Domain, internal service signals, and event types.

Memory

Long-term memory system, derivation from events, and concrete examples.

Features

Computed numeric features for ML/MAB consumption.

Open Decisions

Architectural decisions still under discussion.

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Key Patterns

  • Signals, not raw data — stores what happened to the lead, not how it happened
  • Event → Memory — enriched data derived from events, no per-source tables
  • ChannelIdentity as sole source of identity resolution
  • Global lead, org-scoped data — one person = one Lead, behavioral data via LeadOrganization
  • Feature store designed for future ML/MAB consumption