Webhook Domain (external sources)
External platform webhooks (Hotmart, Stripe, Shopify, Typeform, etc.) are received and normalized by the Webhook Domain. Relevant lead signals arrive viaEventNormalized:
| Category | Signals |
|---|---|
| Purchase/Checkout | purchase_completed, purchase_abandoned |
| Subscription | subscription_created, subscription_cancelled |
| Form | form_submitted |
Messaging
| Stays in Messaging | Published to Lead |
|---|---|
| Individual messages (text, media) | conversation_started, conversation_ended |
| Conversation logs | interest_detected, sentiment_detected |
| Read receipts, typing indicators | objection_raised, question_asked |
| Dispatch jobs and configuration | campaign_delivered, campaign_engaged |
| Template + rendered variables | campaign_ignored |
| Delivery attempts and retries | |
| Provider data (message IDs) |
AI Agents
| Stays in AI Agents | Published to Lead |
|---|---|
| Session and short-term context | agent_insight |
| MAB decisions | |
| Experiment assignments/outcomes |