Skip to main content

​
Checkout (Hotmart/Stripe)

Event: 
{
  "event_type": "purchase_completed",
  "source": "hotmart",
  "payload": {
    "product_id": "whey_1kg",
    "product_name": "Whey Protein 1kg",
    "category": "supplements",
    "amount": 150.00,
    "currency": "BRL",
    "payment_method": "credit_card",
    "installments": 3,
    "transaction_id": "HT-78901"
  },
  "raw_payload": { "...original Webhook Domain payload..." }
}
Derived memories: 
{ "type": "purchase", "key": "last_transaction",
  "source_event_ids": ["evt-005"],
  "value": {
    "product_name": "Whey Protein 1kg",
    "amount": 150.00, "currency": "BRL",
    "payment_method": "credit_card", "installments": 3,
    "purchased_at": "2026-03-15"
  }
}

{ "type": "purchase", "key": "product:whey_1kg",
  "source_event_ids": ["evt-001", "evt-002", "evt-003", "evt-004", "evt-005"],
  "value": {
    "product_name": "Whey Protein 1kg", "category": "supplements",
    "purchase_count": 5, "total_spent": 750.00,
    "avg_interval_days": 30,
    "first_purchased_at": "2026-01-15",
    "last_purchased_at": "2026-03-15"
  }
}

{ "type": "preference", "key": "payment_method",
  "source_event_ids": ["evt-001", "evt-002", "evt-003", "evt-004", "evt-005"],
  "value": { "preferred": "credit_card", "avg_installments": 3 },
  "confidence": 0.9
}

​
Form (Typeform)

Event: 
{
  "event_type": "form_submitted",
  "source": "typeform",
  "payload": {
    "form_id": "sat_survey_2026",
    "form_name": "Satisfaction Survey",
    "responses": [
      { "question": "How did you find us?", "answer": "Instagram" },
      { "question": "Score 1-10", "answer": "8" },
      { "question": "Would you recommend us?", "answer": "Yes" }
    ]
  }
}
Derived memories (one per response): 
{ "type": "form", "key": "sat_survey_2026:how_did_you_find_us",
  "value": { "question": "How did you find us?", "answer": "Instagram",
             "form_name": "Satisfaction Survey", "submitted_at": "2026-03-20" }
}

{ "type": "form", "key": "sat_survey_2026:score",
  "value": { "question": "Score 1-10", "answer": "8",
             "form_name": "Satisfaction Survey", "submitted_at": "2026-03-20" }
}

{ "type": "form", "key": "sat_survey_2026:would_recommend",
  "value": { "question": "Would you recommend us?", "answer": "Yes",
             "form_name": "Satisfaction Survey", "submitted_at": "2026-03-20" }
}

​
Campaign / Dispatch

Event (delivery): 
{
  "event_type": "campaign_delivered",
  "source": "messaging_service",
  "payload": {
    "campaign_id": "camp_whey_repurchase",
    "campaign_name": "Whey Repurchase - March 2026",
    "product_id": "whey_1kg", "channel": "whatsapp"
  }
}
Memory created: 
{ "type": "campaign", "key": "campaign:camp_whey_repurchase",
  "value": {
    "campaign_name": "Whey Repurchase - March 2026",
    "product_id": "whey_1kg", "channel": "whatsapp",
    "delivered_at": "2026-03-20", "status": "delivered", "engaged": false
  }
}
Subsequent event (engagement) updates the same memory: 
{ "type": "campaign", "key": "campaign:camp_whey_repurchase",
  "value": {
    "campaign_name": "Whey Repurchase - March 2026",
    "product_id": "whey_1kg", "channel": "whatsapp",
    "delivered_at": "2026-03-20", "status": "engaged",
    "engaged": true, "engagement_type": "clicked",
    "engaged_at": "2026-03-20"
  }
}

​
Conversation ended

Event: 
{
  "event_type": "conversation_ended",
  "source": "messaging_service",
  "payload": {
    "channel": "whatsapp", "duration_seconds": 720,
    "message_count": 15, "sentiment_score": 0.85, "outcome": "converted"
  }
}
Derived memory: 
{ "type": "behavioral", "key": "last_conversation",
  "value": {
    "channel": "whatsapp", "duration_seconds": 720,
    "message_count": 15, "sentiment_score": 0.85,
    "outcome": "converted", "occurred_at": "2026-03-20"
  }
}